Aleksandr Shemanov, Technical director, Global Engineering
One must go out onto the field and play. Because if you do not participate in the exhibition, you are not invisible and not unknown. The main objective of the exhibition is to present new technological equipment. The business component is as important as the image one. Often, the exhibition identifies prospects for cooperation. Here are all possible ways connected: suppliers, customers and we are the link between them. In 90% of cases, this is the groundwork for promising cooperation. Our main visitors are engineers, technologists, managers and owners of companies.
This is the main exhibition where our clients come. The exhibition gives us sales of equipment. The visitors of this exhibition are our main customers, and they are located throughout Russia. To meet 50% of those customers, with whom I have time to talk here, one year will not be enough.
We are also growing as a business thanks to taking part in this exhibition. And here, at the level of the first persons of customers we negotiate both on technology and on the development strategy of enterprises in general. Of course, we plan to take part in the exhibition next year.
The exhibition provides an opportunity to communicate with our regular customers, here there is an opportunity to meet and communicate in an informal atmosphere. There is an opportunity to talk with general managers and technologists.
Business life is first and foremost at the exhibition. Here you can learn interesting technologies, discuss problems and issues of production, and analyze cases. Communication brings results. It’s great that everything is in one place.